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商品編號： 9-591-029 出版日期： 1990/09/19 作者姓名： Rangan, V. Kasturi;Michael, Steven C. 商品類別： Marketing 商品規格： 22p 再版日期： 1993/03/22 地域： 產業： Plastics 個案年度： 1989 - 1989
商品敘述：
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated market changes.
涵蓋領域：
Marketing organization;Product management
相關資料：
Case Teaching Note, (5-591-094), 12p, by Leslie Mirchin
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